A few weeks ago, I made a presentation for a class at the University of New Orleans. As with a lot of my general freight speeches, I start with the following question.
For the few paying attention, most talk about water, tea, soft drinks and coffee. Eventually someone brings up beer or wine, which always gets a laugh, but the irony is most people do not think about their ability to access something safe to drink. As we have expectations regarding its cost, taste, and general characteristics, we have some general idea regarding our willingness to purchase a coke at a vending machine or a soft drink at a fast food restaurant. Oftentimes, we do not think about what it took to get that product, to that place, at that time, for you to make the purchase decision. Someone designed the bottle, made the beverage and filled the bottle, only for it to be carried to that location. It was logistics that took the beverage from the plant to where you are now.
So, as you enjoy your purchase, just stop and think that there was more to this purchase, namely that the distribution/transportation system works so well we do not marvel about drinking something that literally came from around the world, or in some magical place, as in this Coca Cola Ad.